At First Choice S.A. ("we", "us", or "our"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you:


This policy complies with the Protection of Personal Information Act (POPIA) of South Africa.



When you visit our website, we may automatically collect technical information about your device and browsing behaviour, including:

Interactions (e.g., clicks, scrolls, and form submissions)

When you subscribe to our newsletter, we collect:

Subscription preferences (e.g., product categories or areas of interest)

When you participate in competitions or promotions, we may collect:

Provide, operate, and maintain our website and services

Send you marketing and promotional communications

Analyze and improve our website and services

Comply with legal and regulatory requirements

We process your personal information based on the following lawful grounds:

Your consent (e.g., newsletter and competition entries)

Our legitimate interests, such as fraud prevention, service improvement, and marketing (where allowed by law)

We only share your personal information with trusted third parties when necessary to deliver our services or comply with the law. These may include:

Email service providers (e.g., for sending newsletters)

Analytics providers, such as Google Analytics

Takealot, if orders are fulfilled via their platform

Regulatory authorities, when legally required

All third parties are bound by strict data protection agreements and must comply with POPIA or equivalent regulations.

With your consent, we may send you marketing messages via:

You can opt out at any time by clicking the unsubscribe link in our emails or contacting us directly.

We may also use your data for interest-based advertising through platforms such as Google and Meta (Facebook/Instagram). You can manage these preferences at:

Lodge a complaint with the Information Regulator of South Africa

To exercise your rights, contact us at: custcare@woodlandsdairy.co.za

We retain your personal data only as long as necessary for the purpose for which it was collected, or as required by:

Your preferences (e.g., unsubscribe requests)

In cases where your data is stored or processed outside South Africa (e.g., in the U.S. or EU), we ensure your personal information is protected through:

Data protection agreements with service providers

We implement a variety of technical and organizational measures to ensure the security of your data, including:

Staff training and confidentiality agreements

You may manage or disable cookies in your browser settings. Disabling cookies may affect your website experience.

Our systems do not currently respond to “Do Not Track” browser signals. However, you may still opt out of targeted advertising as explained in Section 5.

Privacy Policy

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Please read these terms and conditions carefully. Participation in this Promotion will constitute your agreement to comply with these Terms and Conditions. If you do not agree with these Terms and Conditions, please do not participate. The terms and conditions set out below apply to all participants submitting entries FOR ANY AND ALL SOCIAL MEDIA PROMOTIONS, COMPETITIONS AND GIVEAWAYS. Please refer to the below Facebook page for the current Terms and Conditions for general First Choice Social Media Giveaways.

SOCIAL MEDIA PROMOTIONS AND GIVEAWAYS (INCLUDING ENGAGEMENT) (“The Promotion”) conducted by Woodlands Dairy, Boog Street, Humansdorp, 6300 Tel: 086 110 1560 (“The Promoter”).

The Terms & Conditions set out in this document covers any and all giveaways and promotions running between the following dates: from 1 JANUARY 2024 – 31 DECEMBER 2025 (“the Promotion Period”).

Specific entry dates and times will be determined by each individual promotion. Refer to the promotion post for detailed information.

The duration of the Promotion may be extended or curtailed at the discretion of the Promoter.

be a natural person and be 18 (eighteen) years of age at the date of the entry.

be a citizen of the Republic of South Africa.

Be in possession of a valid South African Identity Document.

The entrant must be a resident within South African borders.

Participation in these giveaways excludes directors, members, partners, promotional and advertising agents, merchandisers, employees or consultants of the Promoter, their Agencies, organisers, and participating stores, of the giveway and the spouse, life partner, parent, child, brother, sister, business partner or associate of any of the said persons.

To enter: All entrants must adhere to the specific rules and guidelines set out per promotion. Detailed information can be found in the promotion post. The entrant must be following the page in question to qualify.

The Promoter reserves the right to amend the winner selection process.

Upon reaching the closing date for the giveaway, a winner will be selected by random selection tool appointed by the Promoter

Finalists/winners will be selected on the date specified in the promotion post.

Winners will be notified via Direct Message on the platform they entered on (Facebook, Instagram, Twitter) within 7 days of the selection date.

CAN A USER QUALIFY MORE THAN ONCE FOR THE PROMOTION:

Multiple entries will be permitted, subject to each entry being submitted separately and in accordance with entry requirements. A participant may only win one prize. Should there be any dispute in this regard; the Promoter’s decision will be final.

Entrants who have won other First Choice competitions within 4 months of the campaign will not be eligible to compete. The Promoter reserves the right to withhold prizes from any such person, and to reclaim any such prize if a breach of this rule is subsequently discovered. This applies to any Woodlands Dairy promotion run within the past 4 months from the competition start date.

Participants stand a chance to win the prize as set out in the promotion post.

Prizes are not transferrable or exchangeable and if not taken up for any reason, may be forfeited or be the subject of a separate draw or be allocated at the Promoter’s discretion to another winner.

Promotional images are merely a representation of the prize and the actual prize may vary. The promoter reserves the right to substitute any of the prizes for a different brand of similar value. The winner will be responsible for any costs resulting from accepting this prize.

Finalists will be required to submit their name and surname, cellular number and email address to the promoter upon confirmation that they qualify as a winner within 48 hours of request via Direct Message.

Finalists will then be contacted via telephone call and/or email requesting any further proof (if required) and Identity Document. Should the winner be unable to provide any of the required documentation upon request, they will be disqualified.

The Promoter reserves the right to carry out reasonable due diligence to confirm eligibility and help ensure that the use of any such person in advertising or publicity for the Promotion will not bring the Promoter or any of the Promoter’s brands into public disrepute, contempt, scandal or ridicule or reflect unfavourably on the Promotion as determined by the Promoter in its sole discretion. The Promoter reserves the right to withdraw the prize and/or disqualify any participant/winner that may bring the Promoter brands into disrepute.

The Promoters may refuse to award the prize to a participant if there is suspicion of any irregularities or fraudulent activities.

The prize will be delivered via courier during working hours. The winner must check that the prize is in good condition before signing for it. The Promoter will only assist with prize defects if brought to their attention within 7 days of receiving the prize.

Once the prize is delivered the responsibility passes to the winner and no lost, stolen or damaged prizes will be replaced.

The promoter is not responsible for any undelivered prizes due to any incorrect details being provided by the winner.

To the extent permitted by the Consumer Protection Act and any other applicable law:

The participant and/or winner(s) hereby indemnifies the Promoter, its associated companies (directors, officers and employees) and agents against any direct, indirect, special, incidental, consequential or punitive damages or loss of any kind regardless of how this was caused, and whether it arose under the law of contract or delict or otherwise, because of the participants entrance to the Promotion.

The Promoter excludes all warranties (express or implied), representations and liabilities regarding this Promotion (other than for death or personal injury caused by its negligence and/or fraud).

The Promoter reserves the right, at any time, to verify the validity of participants (including but not limited to a participant’s identity, age and place of residence) and to reject any participant who has not complied with these Terms and Conditions. Errors and omission may be accepted at the Promoter’s discretion. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights.

Neither Promoter nor its agents or distributors will have any liability in relation to this promotion.

Participants of this promotion are voluntarily providing their personal information to the Promoter, its associated agencies and the third party service providers running the promotion in conjunction with the Promoter. By entering this competition, participants authorize the Promoter to collect, store and use (not share) personal information of participants for communication or statistical purposes. Participants are entitled to decline any marketing communication and inform the Promoter in writing should the participant wish to be removed from all communication.

By entering this competition, the participant consents that the Promoter may use names and images taken of the winners/participants for publicity purposes, without any further remuneration being payable to the winner. All promotional material will become the sole property of the Promoter. However, the participant/winner has the right to decline participating in any promotional activity or to object to these images being used by written notification to the Promoter at 95 on Main, Humansdorp, 6300, South Africa. The written notification is to reach the Promoter by no later than the stipulated draw date.

The Promoter reserves the right to amend, modify, change, postpone, suspend or cancel these giveaways and any prizes, or any aspect thereof, without notice at any time, for any reason that the Promoter reasonable deems necessary.

The onus rests on the participants to check the website/Facebook/Instagram page for updates to the Terms and Conditions.

No liability shall lie on the Promoter in favour of any participant, winner(s) and/or third party arising from such cancellation, suspension or termination. Therefore the participant waives his/her right which they may have against the Promoter and hereby acknowledges that they will have no right of recourse or claim of any nature whatsoever against the Promoter.

The Promoters decision is final, and no correspondence will be entered into.

Giveaway queries may be directed to Impact Studio – info@impactstudio.co.za

This promotion is in no way sponsored, endorsed or administered by or associated with Facebook, Instagram, Twitter, Tik Tok or LinkedIn.

Please note that in addition to these Giveaway Terms and Conditions, the terms and conditions and rules applicable to Facebook, Instagram, LinkedIn, Tik Tok and Twitter apply to this promotion.

In part or all of any clause of these Terms and Conditions is illegal, invalid or enforceable:

It will be read down to the extent necessary to ensure that it is not illegal, invalid or unenforceable, but if that is not possible;

It will be severed from these Terms and Conditions and the remaining provisions of these Terms and Conditions will continue to have full force and effect.

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